A website is planned with the prime objective to draw more users or customers towards it. Yet that doesn’t happen always simply because web designers often tend to overlook one key factor i.e. UX.
The word ‘user experience’ has been thus coined to define user awareness and response that happens from the use or expected use of website, products or services. To put it in simple words, UX is all about how users feel when interacting with your site.
While it is tough to set up metrics to quantify user experience it is surely possible to optimize UX to drive search rankings. The negative side is that UX can come in the way of your SEO strategy too.
Here we take a look at five such situations when UX and SEO disrupt each other thus driving traffic away from your site.
Your UX design is Too Complicated or Cumbersome
Let’s explain the point with an example. Suppose you run a landscaping business and is now offering special discount on your service. Your search engine ranking is great as users reach your site easily. The problem then arises when you ask users to fill up a complicated registration form with multiple fields to avail the offer. After completing first few lines users get irritated and simply move to the next service provider. You lose great opportunities to generate lead without much effort.
You Create Confusion by Offering Too Many Choices
This is akin to visiting a departmental store where you get confused with lots of options. Similarly in case of your website/ blog, if you offer too many choices to users and ask them to pick the best they tend to get confused and ultimately lose interest.
For instance, your blogs are really great and readers are ready to share these. Then you provide them a long list of social channels and they simply don’t know where to share the content or what to do next! And you end up losing the SEO benefit that would have otherwise arisen from social media share.
Poor Information Architecture and Navigation
Your site carries useful information but they are such placed that users need to practically hunt the entire site to reach the relevant section. Poor navigation can aggravate the situation even more as users don’t know which menu or option to click to reach the information page.
Your Website is Painstakingly Slow
If your site takes 0.8 seconds to load then this is superb; in fact faster than almost 94% of the web. While achieving this speed is not always possible but offer anything below 3 seconds and your users are going to leave the site, never to return! And yes, this affects Google ranking algorithm too.
If your website can’t be accessed from Smartphone, if it can’t be read in different languages, if it remains inaccessible to other countries’ users then that can disrupt SEO. When search bots fail to understand or index your content then that brings down organic performance miserably.
If you feel your UX design is not SEO-friendly due to any of these reasons, then get in touch with Laconic World now; our web designers would help you get started!